Organisations shout loudly about wanting a genuine human connection with their customers, and for good reason – having a more intimate customer relationship has been proven to drive commercial success.
But businesses are becoming removed from what really drives people, making decisions informed by statistics and overlooking human context.
The result is a dehumanised system, with people reduced to a string of data and a consumer group, rather than real individuals with rich lives beyond their interactions with organisations.
To get back to true human connection, we need to really listen to people
At Tipi, we seek out wisdom from within the people that matter. Wisdom that helps you put people at the heart of everything you do and transform your organisation’s perspective.
We use person-centred techniques to ground your business in the real world, and help you listen to the lives and needs of real people.
We build our research around the person, not the brand. This allows us to ask the right questions, to truly listen to what drives a person and understand their unique perspective.
We are trained in therapeutic techniques that we have adapted to gain genuine, human insight rooted in an individual’s experience and frame of reference, not our own preconceptions.
We call this Radical Listening™.FIND OUT MORE ABOUT OUR APPROACH
“It's rare to find a business that exceeds your expectations, but Tipi did just that… They have a unique understanding of and empathy with people - both within our business and our communities. Lorna and her team are a pleasure to work with and we look forward to doing so again in the future.”
Tom Bassford, Strategic Lead for Place, One Manchester
“Tipi are our go-to option when we need rich, empathic insight to inform our work. Responsive, professional and just great to work with, their range of research techniques and commentary has added huge value and had immediate pragmatic impact whenever we've engaged them. A+. Would recommend.”
Nathan Fulwood, Strategy Director, Create Future
“Tipi provided a brilliant debrief and turned it all around very quickly. It gave us clear direction for brand development and more depth / richness around our consumer segments. Feedback from the whole team was really positive.”
Hugh Taylor, Insight Manager, Calbee
“You won’t find anyone more enthusiastic about research! Lorna gets fully involved in all aspects of a project and is not afraid to voice if something is not working and come up with ideas. Her style is very engaging; she tells a story and provides clear direction for the future.”
Lauren Dawson, Insight Manager, MPS
Our unique therapeutic approach helps respondents to speak honestly about social issues. We speak to respondents from all backgrounds and cultural perspectives, which helps us to gain a holistic view and identify blind spots.
People have the unique role of creating, decoding and expressing the culture of the Places they inhabit. We help you understand that cultural fingerprint and translate it into a Place that resonates with your audience.
We use Radical Listening to understand how a product or service fits into an individual’s life, then use this wisdom to identify new creative territories We explore how messaging, tone and executional elements are landing, and see what can be adjusted to help people emotionally connect with your campaign.
We ground ourselves in the respondent’s world to fully appreciate their motivations. We then use this insight to help you develop and evaluate a brand that truly connects with your audience.
Experiencing the retail environment through your audience’s eyes will help you understand what matters to them when considering store design, category management and merchandising.